Being a small business owner is no easy task. Your job is to handle a variety of jobs. From bookkeeper to manager, to inventory person, there is a limited amount of jobs you have to do. Perhaps the most important is developing a powerful marketing strategy that works.
As a business owner, or someone interested in starting a business, one of your goals will naturally be to achieve success which normally means a good profit – no real surprises there. However, have you really thought about what it takes to be successful? Equally, you may have a different view of business success than the entrepreneur working in competition with you. For most business owners, the main concern is the running and managing of the business so that everything “runs” smoothly.
Maybe you think your marketing plan is good enough the way it is, but are you sure? To make the most of your strategy you can check in with a consultant. Did you know that many marketing companies provide free marketing consultations? That’s right, you can receive expert advice for free.
But what can you expect from a consultation and what benefits might you glean?
More Strategic Marketing Solutions
Marketing has undergone a revolution of sorts thanks to the internet. There are so many ways to target your audience, from social media to email marketing and beyond. How can you know which option is right of your business? A free marketing consultation can help.
For example, should you choose digital advertising via either SEO or PPO, but which one should you invest more in? SEO is typically more affordable since you can take a strategic approach to in-house, but PPO gets you in front of more people.
There isn’t always one clear path forward for small businesses. Getting a consultation can help you though.
Improving Conversion Rates
Conversion is all about making sales or getting your demographic to take a specific action. Getting the conversion rate you want is anything but easy, however. A free marketing consultation will help you determine the path forward.
If you have 100 visitors to your website and 1 person buys something, that’s a conversion of 1%. Is that a good conversion rate? That depends. A successful rate of converting visitors to customers at 1% may be good or could be not so good. This is subjective and based on many things, such as:
- How many visitors you get
- How much money each sale results in for you
- How much it costs your company to attract each visitor.
If you get thousands of visitors each day, a sale per one hundred could be considered decent. If you only get a few dozen, this isn’t going to be as profitable for you.
If your profit margin is large enough, a lower conversion rate could equate to success for you. If you are an online business selling products at a low commission rate, this isn’t as good, of course. Analyzing your conversion and determining what a healthy % is for your business depends on what you’re selling, how much you’re earning, how many visitors you get, how many visitors bounce from the page they land on without digging deeper, what sort of keyword phrases your website is ranking for, and what the overall advertising costs for your desired keyword phrases are.
How much does it cost you to attract website visitors? If you are doing a pay per click campaign, for instance, your conversion rate is going to be more important to you than if you are someone doing an organic search engine optimization campaign and not relying as much on paid traffic. If relying mainly on increasing your organic traffic, you aren’t going to be spending as much on advertising as someone doing paid search engine marketing campaigns so you won’t necessarily feel as anxious about the convert rate as someone spending fifty pounds sterling a day and getting almost nothing in sales.
Sometimes, all your website needs is a few simple tweaks to get it ready to convert visitors. At other times, you will have to completely redefine your strategy and rework your website. But you won’t know what the next best step is if you don’t consult with experts.
Enjoy A Better Business
A free marketing consultation is one of the best ways to redefine your strategy and get more website sales. Find a company to give your business a consultation and enjoy better marketing results.